general thoughts
ARA Events and Tents 2010
I will be speaking at ARA's Events and Tents in Orlando next February. Now I know in today's social and information age that is a long time away but it has given me pause to think about what is important to business now.
It really takes me back to the basics which are always the key to successful business. Good quality, good service etc. but business is much more complicated. There's marketing, operations, efficiency, demand and supply, financing, and of course the bottomline profit.
But some thoughts strike me with today's financial environment. First there are some people still spending money - specifically the most important events - weddings, sporting events, movie premiers, and some corporate functions.
One thing that appears evident is that there are less overall events and less money being spent on events yet I think we are seeing some signs of recovery.
And not to just ramble on - the things we need to think about for right now is bolstering our sales force specifically to maintain our place in the market. And on a much more tangible front to build on the business that exists to us. That means doing certain tasks our selves that provide revenue - lighting being a good example of that. But the other avenue I see is to build our orders by adding value- draping, flooring, lighting, doors, AC, walkway tents, staging, tablecloths, and others. We have been doing alot of draping lately - some of it relatively minor - yet it gives the ability to add to each order and to differentiate ourselves as a business.
I will be speaking at ARA's Events and Tents in Orlando next February. Now I know in today's social and information age that is a long time away but it has given me pause to think about what is important to business now.
It really takes me back to the basics which are always the key to successful business. Good quality, good service etc. but business is much more complicated. There's marketing, operations, efficiency, demand and supply, financing, and of course the bottomline profit.
But some thoughts strike me with today's financial environment. First there are some people still spending money - specifically the most important events - weddings, sporting events, movie premiers, and some corporate functions.
One thing that appears evident is that there are less overall events and less money being spent on events yet I think we are seeing some signs of recovery.
And not to just ramble on - the things we need to think about for right now is bolstering our sales force specifically to maintain our place in the market. And on a much more tangible front to build on the business that exists to us. That means doing certain tasks our selves that provide revenue - lighting being a good example of that. But the other avenue I see is to build our orders by adding value- draping, flooring, lighting, doors, AC, walkway tents, staging, tablecloths, and others. We have been doing alot of draping lately - some of it relatively minor - yet it gives the ability to add to each order and to differentiate ourselves as a business.
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